Which term describes potential customers who have not yet purchased from a company?

Which term describes potential customers who have not yet purchased from a company?

• A. Brand
• B. Customers
• C. Prospects
• D. Conflict

Answer: (C)

In marketing, potential customers who haven’t bought yet are called prospects. A prospect is someone who fits your target audience and could become a buyer, but hasn’t made a purchase so far. This differentiates them from customers, who have already purchased, and from brand, which is the overall perception of the company. The other option, conflict, isn’t related to customer status at all. Prospects are the focus of outreach and qualification efforts to move them down the sales funnel toward a purchase.

In marketing, potential customers who haven’t bought yet are called prospects. A prospect is someone who fits your target audience and could become a buyer, but hasn’t made a purchase so far. This differentiates them from customers, who have already purchased, and from brand, which is the overall perception of the company. The other option, conflict, isn’t related to customer status at all. Prospects are the focus of outreach and qualification efforts to move them down the sales funnel toward a purchase.