Which statement best describes the early majority?

Which statement best describes the early majority?

• A. They are the first to adopt after innovators.
• B. They take the product into the mainstream and want to be convinced of product claims.
• C. They are resistant to change and prefer cheaper older models.
• D. They are the last to adopt new technology.

Answer: (B)

The statement is describing a pragmatic, evidence-seeking part of the market. The early majority adopt after the initial testers have shown it works, and they want solid proof that product claims are true before they commit. They typically wait to see real-world results, rely on reviews and endorsements, and look for consistent performance and value. Because of that, they help move a product from a niche to the mainstream, as their adoption signals broad market viability. This is why the choice that says they take the product into the mainstream and want to be convinced of product claims is the best fit. By contrast, the description of the first adopters would refer to innovators, the idea of resisting change and preferring older models fits laggards or the late majority, and being the last to adopt points to laggards as well.

The statement is describing a pragmatic, evidence-seeking part of the market. The early majority adopt after the initial testers have shown it works, and they want solid proof that product claims are true before they commit. They typically wait to see real-world results, rely on reviews and endorsements, and look for consistent performance and value. Because of that, they help move a product from a niche to the mainstream, as their adoption signals broad market viability.

This is why the choice that says they take the product into the mainstream and want to be convinced of product claims is the best fit. By contrast, the description of the first adopters would refer to innovators, the idea of resisting change and preferring older models fits laggards or the late majority, and being the last to adopt points to laggards as well.