What characterizes programmatic advertising?

What characterizes programmatic advertising?

• A. Places static banner ads manually
• B. Automates buying and selling of online advertising through software solution that uses algorithms and AI
• C. Creates email campaigns
• D. Provides e-commerce checkout

Answer: (B)

Programmatic advertising is all about automation. It buys and sells online ad space through software that uses algorithms and, often, AI to target, bid for, and serve the right ads to the right people in real time. Rather than placing banners by hand, advertisers use platforms like DSPs (demand-side platforms) that connect to ad exchanges and SSPs (supply-side platforms) to participate in real-time auctions and optimize campaigns on the fly based on data signals. This approach delivers ads at scale with precise targeting and efficiency, adjusting bids and creative delivery as users load pages. The other options describe activities outside of programmatic advertising: manually placing static banner ads is a manual, non-automated approach; creating email campaigns belongs to email marketing; providing e-commerce checkout is a storefront function.

Programmatic advertising is all about automation. It buys and sells online ad space through software that uses algorithms and, often, AI to target, bid for, and serve the right ads to the right people in real time. Rather than placing banners by hand, advertisers use platforms like DSPs (demand-side platforms) that connect to ad exchanges and SSPs (supply-side platforms) to participate in real-time auctions and optimize campaigns on the fly based on data signals. This approach delivers ads at scale with precise targeting and efficiency, adjusting bids and creative delivery as users load pages.

The other options describe activities outside of programmatic advertising: manually placing static banner ads is a manual, non-automated approach; creating email campaigns belongs to email marketing; providing e-commerce checkout is a storefront function.